Privacy Policy
Last updated: February 12, 2026
Introduction
Primavera Apartments ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect includes:
Personal Data
When you fill out a contact form, schedule a tour, or apply for an apartment, we may collect personally identifiable information such as:
- Name
- Email address
- Phone number
- Mailing address
- Preferred floor plan and move-in date
Usage Data
We may also collect information about how you access and use our website, including:
- Browser type and version
- Pages visited and time spent on pages
- Referring website addresses
- Device information
How We Use Your Information
We may use the information we collect from you in the following ways:
- To respond to your inquiries and provide customer service
- To schedule and confirm apartment tours
- To process rental applications
- To send you updates about available apartments
- To improve our website and services
- To comply with legal obligations
Disclosure of Your Information
We may share information we have collected about you in certain situations:
- Service Providers: We may share your information with third-party vendors who perform services for us, such as payment processing or background checks.
- Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities.
- Business Transfers: We may share or transfer your information in connection with a merger, acquisition, or sale of assets.
Cookies and Tracking Technologies
We may use cookies, web beacons, and other tracking technologies to collect information about your browsing activities. This helps us analyze trends, administer the website, and gather demographic information.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.
Third-Party Analytics
We use Google Analytics to help us understand how visitors use our website. Google Analytics collects information about your use of the website, including your IP address. This information is transmitted to and stored by Google. For more information about Google's privacy practices, please visit Google's Privacy Policy.
Security of Your Information
We use administrative, technical, and physical security measures to protect your personal information. While we have taken reasonable steps to secure the information you provide to us, please be aware that no security measures are perfect or impenetrable.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access your personal information
- The right to correct inaccurate information
- The right to request deletion of your information
- The right to opt out of marketing communications
Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
Primavera Apartments2201 E Berry St, Fort Worth, TX 76119
Phone: (817) 534-6363
Email: primavera@atmregroup.com
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.